In the data-driven world of the 21st century, many people and companies struggle to keep track of the vast amounts of information they accumulate from customers.
Companies like yours monitor data to increase sales but the copious amount can be hard to sort. The Austin-based software firm Umbel is aiming to manage customer information more effectively. The customer data software company has expanded with the help from investors within the last six years, according to the Austin Business Journal.
Higinio Maycotte founded Umbel in 2010. The company now has diverse clientele, which include sports, entertainment and retail businesses. Umbel’s platform connects the world’s data to help companies significantly grow their target market and overall profits. Umbel compiles and organizes data so that its users can distribute out their best data and reach as many potential customers as possible.
One client of Umbel’s is the YMCA. Umbel helped the Austin YMCA connect and improve their data by giving their entire team an easier way to analyze the data. YMCA of Austin was able to easily divide and find insights about their members. This ultimately helped them better understand their surrounding community, and properly tailor the right programs and services to create better targeting and messaging for their new membership campaigns.
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