How to Track Your Video ROI

Video is an increasingly key component of marketing. Just consider that: more video is posted to the web each month than was presented on TV over the past 30 years; video is forecast to account for nearly three-quarters of all Internet traffic (74%) in 2017; and over three-quarters of people …

What Viral Video Social Metrics Are Actually Valuable?

Awareness Attitude Engagement It’s easy to oversimplify or underestimate the impact of a video – especially when it’s tied to other marketing efforts. Specifically, there is far too much emphasis put on the number of views. The data on average number of views for video can be misleading if you …