How to Create Video that Helps You Jumpstart Your Brand

Video is everywhere now, from Facebook to Instagram, from small local business websites to multi-billion-dollar mega-brands. In fact, eMarketer projects that spending on digital ads by US companies will grow at 10% or more each year through 2020. With so much competitor content flooding the Internet each day, how can …

Why is Storytelling an Incredible Way to Connect With Customers?

The story of the sandwich Storytelling simply lights up our brains more To understand the power of a story, look no further than the sandwich. Typically, our first instinct with video marketing is to describe the product or service (its features and benefits). In the case of a sandwich, we …

Why is Storytelling an Incredible Way to Connect With Customers? (Part 2)

<<< Previous Storytelling simply lights up our brains more (cont.) Actionable storytelling strategies Storytelling simply lights up our brains more (cont.) In fact, storytelling goes beyond simply making our brains more broadly active. It actually can even allow our brains to synchronize, according to research from Princeton University professor Uri …

5 Steps to Get Your Videos to the Right Audience

Understanding the concept of a niche provides a better picture of how to approach the Internet and what makes it such an incredible marketing environment. Why does your specific niche matter? Why not market to everyone? Simply put, because the Web is built for information filtration. It’s a vast sea …

colleagues creating a story

What Are the Most Common Storytelling Errors Businesses Make?

Storytelling is fundamentally about connection. You may think that’s a simplistic marketing truism, but it’s backed up by neuroscience. In the context of a narrative, amazingly, our brains start to synchronize, according to research from Princeton Professor Uri Hasson. “When the woman [storyteller] had activity in her insula, an emotional …

man holding a camera

How to Make Your Video Look as if a Professional Created It

As technology has progressed, video has become a more accessible medium for both creators and viewers. In fact, according to the nonprofit Interactive Advertising Bureau (IAB), 50% of US-based users now consume video on mobile devices. The same level of access applies to production. However, access should not be at …

9 Simple Reasons Why Your Video Failed (Part 2 of 2)

<<< See Problems #1-4 [link] Problem #5 – You didn’t tweet it. It’s critical that your marketing campaign is integrated across many different platforms. Each social media profile gives you access to a different audience. Make sure there are social sharing buttons on your video’s landing page within your own …

 

5 Reasons Why Your Video Isn’t Getting Results

Many small businesses are catching the video bug this year because they know it’s a highly effective way to drive more traffic, build their brand and increase sales. If you’re currently investing in video, either in-house or through an agency here are five reasons why video might not be working …

Young businesswoman is upset because her video failed.

9 Simple Reasons Why Your Video Failed

Incredibly, 80% of consumer web use will be video hits by 2019, according to the Cisco  Visual Networking Index (June 2016). Since video is increasingly popular, it makes sense that marketers are focusing on it to build brands. Many businesses become frustrated with video because it doesn’t create the volume …