7 Things You Need to Know to Make Explainer Videos That Convert

Video now 74% of traffic Virtually every trend list for 2017 includes video marketing as one of the most critical strategies for businesses to embrace. The reason video is getting increasing focus among marketers is because it’s become the medium of choice for so many Internet users: Video now accounts for 74% of all web traffic. In one month, the …

 

How to Create Powerful Testimonial Videos

  A good testimony can be life-changing and can inspire people to do a variety of things. Using a testimonial video for your brand can increase engagement and promote a relationship with your audience. Here are a few tips to create the best possible testimonials that will resonate with your audience. The first step is is to choose the right …

What’s the Best Platform for Embedding Marketing Videos on Your Website?

Where should you upload your video? When you make a marketing video and want to get it out to as wide an audience as possible, it’s important to remember that the various social platforms are in competition. For that reason, it’s a good idea to upload it natively to each one. The answer to this question, then, is “everywhere.” What …

9 Best Practices to Market Your Video

A Cisco report projected that this year, video will account for 69% of web traffic. Perhaps more importantly, brands seem to have missed the memo – at least on Facebook, where videos are posted less frequently than all other content forms. The bottom line: With this form of content marketing becoming central, it’s important to understand the most effective way …

9 Reasons to Stop Your Video-Hosting Nightmare Before It Starts

One of the first questions people have when they make videos is whether they should host the video themselves or embed it after uploading it to a third-party site (YouTube, Wistia, etc.). Here are 9 reasons you might not want to serve your marketing video yourself, from Shawn Hesketh of WordPress 101: Bandwidth – Video files are massive compared to text …

Why is Video So Important to Creating Engagement?

“The real story of the last year in social marketing is the continued move to video as a core aspect of both networks and marketing campaigns.” – Kimberlee Morrison, Adweek Powerhouses of content marketing & imagery To trust the trends lists for 2017 and comments such as the above, it would seem that video has arrived – and is now …

How to Make Sure People See Your YouTube Video

When you upload a video to YouTube, the whole idea is to have a lot of people see it – but getting attention can be challenging. What steps can you take to improve your reach? Here are 12 ideas: Use a broad set of keywords in your tags. Don’t just create one video but produce and upload them consistently, just …

What Exactly is the Story of Your Brand? (Part 2 of 2)

<<< Question 1 #2 – What has happened over time? People want to know what’s happened at your business. It helps describe how established you are and how you’ve changed. It can be especially impressive to describe how you’ve grown. Some companies even create fantasies in their marketing videos, faux-histories of their brand. #3 – What people have guided your …

What Exactly is the Story of Your Brand?

When you determine how to tell your brand’s story, you can create compelling content that engages your viewers and turns them into customers. Here are 5 questions to guide you in storytelling. Literary scholar Jonathan Gottschall has argued that fiction is more influential in altering people’s perspective than point-by-point expository writing is. Indeed, psychological studies suggests the extent to which …

3 Missteps to Avoid When You Share Visual Media

In the era of the digital social network, it’s become increasingly clear how visually oriented we are. Just consider these recent statistics highlighted by Larry Kim in Inc.: Social posts with visuals get 650% better engagement than ones without them. Product videos make viewers 85% likelier to purchase. When videos are included in blog posts, 3 times as many referral …