4 Fantastic Local Partnerships That You Need to Know

Business isn’t just about competition. It’s also about finding and fostering strategic partnerships. That’s particularly true for small businesses within their local communities. By forming alliances with one another, they create a stronger position to promote the idea of buying local and recirculating money within the community. Here are four …

social media marketing, social media, guide, index

Social Media Marketing: Table of Contents

While reading Gary Vaynerchuk’s book on social media marketing, “Jab, Jab, Jab, Right Hook,” I outlined guides to major social networks that can be useful for businesses. Below you can find links to each post in the series! Content Strategy Overview – An introduction to “Jab, Jab, Jab, Right Hook” and Vaynerchuk’s view …

social media marketing, social media, linkedin, small business,

Social Media Marketing: 6 Steps to Establish Your Business on LinkedIn

I’ve made it to the end of Gary’s Vaynerchuk’s social media guide, “Jab, Jab, Jab, Right Hook,” and outlined social platforms as I went. Before bringing this series to a close, however, I’ve like to highlight one last site that Vaynerchuk only briefly touches on. LinkedIn is a business-oriented networking service …

Business Networking Tips I – How to Nail First Impressions

Reflecting on my networking journey over the past year, I wanted to share a couple of key secrets to making a great impression. Honestly, these are things I’ve picked up from other people I met that I now make the effort to emulate when I meet other people. Here we go! Shake hands well. Make …

social media marketing, twitter, social media, twitter audience

Social Media Marketing: 4 Ways to Resonate with your Twitter Audience

The next stop in Gary Vaynerchuk’s “Jab, Jab, Jab, Right Hook,” is the fast-paced world of Twitter. Twitter can’t be treated as an afterthought–a place where you copy and paste your Facebook posts. The Twitter audience is unique and has certain expectations for how the platform should be used effectively. Here are …