How to Track Your Video ROI

Video is an increasingly key component of marketing. Just consider that: more video is posted to the web each month than was presented on TV over the past 30 years; video is forecast to account for nearly three-quarters of all Internet traffic (74%) in 2017; and over three-quarters of people …

What Viral Video Social Metrics Are Actually Valuable?

Awareness Attitude Engagement It’s easy to oversimplify or underestimate the impact of a video – especially when it’s tied to other marketing efforts. Specifically, there is far too much emphasis put on the number of views. The data on average number of views for video can be misleading if you …

How to Create Explainer Videos That Will Make You Money

Nine questions to guide your explainer video Nine pointers to build the best animated explainer Everyone knows they need great content on their site if they want to succeed with e-commerce. However, it isn’t easy to know the direction to take with a big marketing project – such as the …

How to Create Video that Helps You Jumpstart Your Brand

Video is everywhere now, from Facebook to Instagram, from small local business websites to multi-billion-dollar mega-brands. In fact, eMarketer projects that spending on digital ads by US companies will grow at 10% or more each year through 2020. With so much competitor content flooding the Internet each day, how can …

Why is Storytelling an Incredible Way to Connect With Customers?

The story of the sandwich Storytelling simply lights up our brains more To understand the power of a story, look no further than the sandwich. Typically, our first instinct with video marketing is to describe the product or service (its features and benefits). In the case of a sandwich, we …

Why is Storytelling an Incredible Way to Connect With Customers? (Part 2)

<<< Previous Storytelling simply lights up our brains more (cont.) Actionable storytelling strategies Storytelling simply lights up our brains more (cont.) In fact, storytelling goes beyond simply making our brains more broadly active. It actually can even allow our brains to synchronize, according to research from Princeton University professor Uri …

5 Steps to Get Your Videos to the Right Audience

Understanding the concept of a niche provides a better picture of how to approach the Internet and what makes it such an incredible marketing environment. Why does your specific niche matter? Why not market to everyone? Simply put, because the Web is built for information filtration. It’s a vast sea …

colleagues creating a story

What Are the Most Common Storytelling Errors Businesses Make?

Storytelling is fundamentally about connection. You may think that’s a simplistic marketing truism, but it’s backed up by neuroscience. In the context of a narrative, amazingly, our brains start to synchronize, according to research from Princeton Professor Uri Hasson. “When the woman [storyteller] had activity in her insula, an emotional …

man holding a camera

How to Make Your Video Look as if a Professional Created It

As technology has progressed, video has become a more accessible medium for both creators and viewers. In fact, according to the nonprofit Interactive Advertising Bureau (IAB), 50% of US-based users now consume video on mobile devices. The same level of access applies to production. However, access should not be at …