Why you should upload videos directly to Facebook

If you are looking for a higher engagement of viewing on your videos, you should post directly to Facebook. While YouTube is still the top video viewing sites, Facebook is growing rapidly in the video space. Facebook receives more daily video views than You Tube. One factor that contributes to this is because videos directly uploaded to Facebook auto play when …

Top 3 videos for business YouTube channel

One of the best ways to increase your company’s brand and generate more consumer traction is by posting videos on a YouTube channel. Some people are turned away at first from creating YouTube videos because they don’t know how to get started when setting it up while others simply don’t have an idea of what kinds of content and topics they are …

How explainer videos helps build your client base

Most clients are not interested in reading paragraphs worth of information about the services a company can provide for them.  Identifying your company’s function and purpose is one of the most essential components when reaching out to  potential clients.  Explainer videos are one of the best ways for businesses to showcase what services they have to offer to future clientele. …

What are the right metrics for brands to evaluate YouTube video success?

When it comes to measuring a video ad’s success, the most frequently asked question is “How many views?” Although views may be the most comprehensive scorecard for the general public to evaluate, they’re not always the best way to track the performance of a brand’s goals. Therefore, Google BrandLab developed a four-stage exercise to help businesses in identifying the right …

Why should businesses use webinars? Increased Sales, Traffic, and More!

With increasing numbers of self-employed entrepreneurs, many people now work at home and start their own online businesses. In Forbes’s list of Top 50 social media influencers, not surprisingly, many of them made their way to the top by utilizing their powerful blogs and online businesses. These entrepreneurs started with creating and sharing successful business tips and personal expertise on …

Secret Storytelling Weapons to Make Your Brand Go Viral

What do an animation studio, a car company, and a retail store have in common? All use the power of storytelling to promote their brand and connect with consumers. Marketing guru and popular author of 17 books, Seth Godin, once said: “Marketing is no longer about the stuff that you make, but about the stories you tell.” But what does …