Could you imagine being in charge of producing more than 350 videos a day for your company? Rebecca Stefansky, director of content operations at Wochit, makes it look easy.
She helped found the digital platform five years ago and has since scaled their internal content creation system to over 100 freelancers and 350 videos a day. Wochit’s engaging content reaches millions of viewers across the globe – not only through their own branded distribution, but through their expansive network of media partners as well.
On this episode, Alex and Rebecca discuss how she’s managed to massively scale Wochit’s content production, how they engage people online amidst changing viewing habits, and how Wochit has built a YouTube audience and found success on that platform without having a traditionally personality-driven brand.
Alex prefaces the show with Rebecca’s background and the episode’s topics. [00:00]
Alex welcomes Rebecca to the show and asks about her role at Wochit. [01:26]
Rebecca talks about why text-driven videos have become so popular. [03:20]
Rebecca on making captivating content. [04:50]
Rebecca discusses crafting content to fit the platform. [08:43]
Rebecca talks about how Wochit scaled to producing 350 videos a day. [10:12]
Rebecca gives advice on using freelancers effectively. [14:44]
Rebecca explains how Wochit grew its YouTube following without a personality-driven brand. [18:18]
Rebecca discusses staying on top of trends and adding unique perspective to your content. [26:15]
Rebecca mentions where to find more about herself and Wochit. [29:33]
Alex thanks Rebecca and concludes the show. [29:50]
1. “In this day and age, if you don’t grab someone’s attention in the first three seconds, you’re done” [07:38]
2. “The longer someone is with you the better they know your voice, the better they know your expectations, the better they know what colors you like, whatever the case may be. And they’re going to be able to replicate that.” [16:34]
3. “As long as you’re telling stories that people are interested in, people are going to search and find you.” [18:53]
4. “Find the humanity of your own brand and the story and try and find where those meet. That’s where people want to feel the human connection.” [29:09]
MENTIONED IN THIS EPISODE
NowThisNews – https://nowthisnews.com/ [00:30]
BuzzFeed – https://www.buzzfeed.com [00:30]
Oreo Super Bowl tweet – https://www.wired.com/2013/02/oreo-twitter-super-bowl/ [27:41]
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