In the era of the digital social network, it’s become increasingly clear how visually oriented we are. Just consider these recent statistics highlighted by Larry Kim in Inc.:
- Social posts with visuals get 650% better engagement than ones without them.
- Product videos make viewers 85% likelier to purchase.
- When videos are included in blog posts, 3 times as many referral links result.
Why do images and video work so well? Kim explains that “they help people process, understand, and retain more information more quickly.”
Like anything, though, there is a right and wrong way to post social images. Here are 3 of the most common mistakes that apply to both still images and video, along with advice to avoid them:
- The visuals misrepresent your brand. Keep in mind how critical your overall brand image is – and consider that any visual content should reinforce it.
- It just isn’t captivating. When information overload is the standard, how do you grab people’s attention? One way is through color, which is often best achieved in video through animation. (Note the palette of this explainer video, for instance.)
- The quality is blurry or otherwise poor. Production quality always matters, although there’s of course a difference between a video response on Twitter and a polished marketing video. Make sure that both your audio and visual are perfect for any of your centerpieces.
Do you want to get the most out of video online? At Golden Arm Media, we amplify your online marketing through compelling visual content that builds your brand.