Digital video has reached the height of popularity and it doesn’t seem like it’s going anywhere anytime soon.
As a matter of fact, 33% of all Internet activity is spent watching videos online on websites like YouTube, Vimeo, and even Facebook and other social media channels.
Why is it so popular?
Video and audio content has a way of connecting with people at a deeper level. From a branding perspective, it’s a great medium to use to strengthen relationships with your customers.
Video is powerful. When used correctly, it can foster brand recognition, improve customer retention, and even increase engagement and sales.
To truly connect with your audience at the deepest levels, here are four powerful videos types that expert PR firms and marketing professionals should use to engage with their audience.
There are a significant amount of how-to videos on YouTube, but that doesn’t mean you should avoid posting your branded video tutorials on this influential website.
As a matter of fact, YouTube is the second largest search engine in the world only behind Google. This makes YouTube the perfect place for brands to teach their audience about their products and services.
Think about your own YouTube habits for a moment… How often do you go there and type “how to” in their search engine?
So based on your own personal experience, you’d have to admit that “how to” YouTube videos are not only popular, they are also quite useful.
Take some time to create tutorial videos for your audience. Especially if you are showcasing some sort of a technical product that demands an in-depth user manual such as development tools, how-to videos can be of great help.
They are an excellent way to build customer loyalty, add to your audience, and create additional brand awareness for your company.
Showcase Videos of Your Latest Offerings
When someone is seriously investigating a product or service, and they are on the verge of purchasing it, they will typically take to the Internet to find product reviews and other important information about the product.
Do you want to know what else serious buyers look for? They look for videos that feature the product or service so they can see it in action.
In fact, it’s estimated that 12% of the people watching a video advertisement on the Internet will click through and then purchase the featured product.
Marketing and PR pros are missing the boat if they aren’t using video to highlight the best features and benefits of a product or service.
Let’s not forget about the other 88% that aren’t buying after watching a video advertisement.
Try hard to make your videos entertaining, interesting, and as groundbreaking as possible. It’s a great way to get other people sharing your video and talking about your company.
Before long, the additional exposure will help you tap into a newer, broader audience.
Are you developing a new marketing and PR strategy for your latest campaign?
Video is an excellent way to create campaign buzz.
After watching a video, it’s estimated that almost two-thirds of executives will visit the company’s website afterward.
So, using video to drive traffic further into your marketing funnel is incredibly effective since 75% of the people watching it will leave YouTube and visit your main marketing hub – i.e. your website.
Brand Value Videos
Finally, video is a great way to come forward and tell your customers about your brand values. It’s an excellent medium to let them know what you believe in and what you stand for.
Transparency will make it easy to create and maintain loyal customers. And creating a narrative and staying true to your values is an admirable way to accomplish this.
YouTube videos are the perfect medium to create brand awareness, share brand values, kick off your latest campaign, share video tutorials, and showcase your latest offerings.
Please take advantage of this opportunity to grow your customer base exponentially.
Wendy Dessler, Super-Connector at OutreachMama
Wendy is a super-connector with OutreachMama and Towering SEO who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition. You can contact her on Twitter.