9 Best Practices to Market Your Video (Part 3 of 3)

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Best Practice #7 – Inform to be admired.

Many people love to look at pictures and watch movies, so it’s unsurprising that 65% of online users are visual learners (Social Science Research Network). Because that’s the case, you can make the most of video marketing as a means of instruction. One method to inform your audience is to let them know the positive thoughts of other customers; after all, testimonial videos are more effective than any other form of content marketing, according to Shutterstock-owned Webdam.

Best Practice #8 – Don’t hesitate to integrate.

Video shouldn’t have to be a standalone item. Instead, tie it into your CRM or marketing automation software. Just 15% of marketers are currently integrating video throughout their tech stack, noted MacMaster. “Just think, you could join that 15% and track who’s viewed which videos, how long they watched for, and even see parts they re-watched!” she said.

Best Practice #9 – Let your hair down.

Everyone always talks about engagement. What does that mean? It means you don’t want people to tune out. Find a way to be captivating so that your viewer doesn’t want to look away. Humor is often helpful, according to HubSpot founder Dharmesh Shah.


Do you want to put these and other video best practices to work to accelerate your business? At Golden Arm Media, we amplify your online marketing and sales through compelling visual content that converts your ideal customers.

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Header image designed by Photoroyalty / Freepik

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