Earned media is one of the most trusted forms of advertising. In fact, 92% of consumers trust earned media (such as testimonials), according to Nielsen. This is why all businesses benefit from their satisfied consumers by gathering honest testimonials. Testimonials can come in many different forms, such as a video reviews or a written reviews on your website, Facebook, and any other platforms on the web. The reason they are trusted so much more than other forms of advertising is simply because they do not seem “salesy”, in other words, they are reliable sources of opinion from actual real people who are just the same as you and your consumers. According to Alex Murphy, Golden Arm Media, CEO, there are a couple steps that need to be taken when gathering these reviews.
1. Gather Written Testimonials: Create a template email that you can send out to your consumers that requests a review after they have experienced your service on Facebook, Google, Yelp, or any other platform of your choice. Although you can’t directly ask them to give you good reviews, if you have satisfied your customers, their reviews should be great and genuine.
2.Gather Video Testimonial: If you are hosting an event, or a having a one-on-one session with a client, ask them if you could get a testimonial by having them talk about their experience working with you. This could be posted on a YouTube channel, Facebook page, or other platforms. You could also go a step further by using a subscription service, like Rev.com, to get a full written transcription and ask your clients to share it on their social platforms.