Acquiring Customer Testimonials For Your Business

Earned media is one of the most trusted forms of advertising. In fact, 92% of consumers trust earned media (such as testimonials), according to Nielsen. This is why all businesses benefit from their satisfied consumers by gathering honest testimonials. Testimonials can come in many different forms, such as a video reviews or a written reviews on your website, Facebook, and any other platforms on the web. The reason they are trusted so much more than other forms of advertising is simply because they do not seem “salesy”, in other words, they are reliable sources of opinion from actual real people who are just the same as you and your consumers. According to Alex Murphy, Golden Arm Media, CEO, there are a couple steps that need to be taken when gathering these reviews.

1. Gather Written Testimonials: Create a template email that you can send out to your consumers that requests a review after they have experienced your service on Facebook, Google, Yelp, or any other platform of your choice. Although you can’t directly ask them to give you good reviews, if you have satisfied your customers, their reviews should be great and genuine.

2.Gather Video Testimonial: If you are hosting an event, or a having a one-on-one session with a client, ask them if you could get a testimonial by having them talk about their experience working with you. This could be posted on a YouTube channel, Facebook page, or other platforms. You could also go a step further by using a subscription service, like, to get a full written transcription and ask your clients to share it on their social platforms.

Comments 2

  1. I, and many business owners I know, have had the experience of thrilled customers tell us they will write a review, then not do so, even after an email reminder or two.

    Have you found a way to politely nudge these people into action?

    1. The best thing is to capitalize on the moment when they first tell you they are having success, and make it as easy as possible for them.

      In our case, we often film a brief testimonial while they are still in studio, feeling great after becoming so comfortable on camera and excited for the opportunities the video will bring. (It’s always harder to bring them back in afterward, but it’s definitely worth it when we make it happen!)

      We’re also working to incorporate and systematize feedback (via surveys and other means) throughout our process working with them. Then, we can collect positive things they say about how we work and the results we delivered, and send that back to them with the link for our review page for them to simply copy and paste. If each step is small and easy, they are more likely to follow through. Hope that helps!

Leave a Reply

Your email address will not be published. Required fields are marked *