How Snapchat Opens a New Era of Social Media Marketing

We all agree that social media is an indispensable medium for us to keep up with the latest information and stay connected with our friends. The top three leaders of social media – Facebook, Instagram, and Twitter capture and store your unforgettable memories and thoughts long-term. Has it ever occurred to you that a transient social media platform that erases your content ten seconds after you just published, can be a great hit?

Snapchat is an app that allows users to enjoy instant and fun mobile conversation. Users can “snap” a photo or a video, add a caption or some funny effects, and send it to a friend or a list of recipients. They can view it, but not for long!  Snaps disappear after a determined amount of time from being opened.

According to Mashable’ s research, 77% of college students use Snapchat every day. With high saturation rate among college students and teenagers, Snapchat has over 100 million active users and 7 billion daily videos views. Even the White House has joined the Snapchat community. As a successful marketer, you should consider advertising on the Snapchat to reach younger millennials.

Gary Vaynerchuk, a social-savvy advertising professional and evangelist of Snapchat, has pointed out the importance of “attention-getting.” The social media world is a noisy place where full of Facebook updates, Instagram photos and Twitter posts. Most of them claim that their engaging content has significantly increased their followers’ base, but the fact is not every follower cares about the content. Snapchat creates ephemeral content which requires viewers full attention. It capitalizes on FOMO (the fear of missing out) to ensure that followers view the content so they can be in on the joke or up to date with the latest news before it goes away.

Snapchat seems to be a new trend for social media marketing, and brands are developing creative ways to utilize the platform.

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