Telling stories online is one of the most powerful ways to reach a mass target audience. The old saying “facts tell and stories sell” has never been more true when it comes to a company’s brand marketing.
The human brain is naturally built to think in terms of story and narrative. Feeding people large amounts of facts only engages the logical side of their brain and most consumers buy on emotion over logic.
Telling stories allows for businesses to resonate at a much deeper level with their audience. Too many companies focus on feature products, which forces them to compete solely on price with other businesses.
By telling stories, a company is able to separate themselves from their competitors and their individual product. This creates an awareness of a company’s brand to their target audience.
Once a consumer accepts a certain brand, they establish a sense of trust and loyalty to that brand and will continue to do business with that corporation even if other companies are offering a better price for their product.
This is because of the emotional connection that the consumers have made with that specific brand. Telling stories sends a powerful message to an audience and establishes a long-term relationship between the business and the consumer.
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