Video is increasingly important to business.
Marketers agree that storytelling through content is a great way to engage your audience. Video is a particularly effective way to deliver your narrative.
That’s backed up by the stats: nearly three-quarters of business leaders, 70%, say video is the most powerful type of content for conversion (Demand Metric).
How can you maximize storytelling impact?
How do you take advantage of this medium? Here are a few tips for the best video storytelling results:
- Avoid being salesy. Focus yourself on engagement rather than directly trying to sell, notes Jennifer Connelly of Entrepreneur. You don’t want your story to have the tone of an infomercial.
- Keep drafting the language. You want to communicate effectively, and that means you get across what you want to say without using too much industry lingo.
- Use professional-grade equipment. “[Y]ou may want to make the investment in some decent equipment or an outsourced content production firm,” advises AlleyWire CEO Neil St. Clair. “[I]f you put together a video that looks like it was shot inside the trunk of your car, you simply won’t get… high-quality customer traffic.”
- Know who you are. It’s much easier to ground a video coherently if you know exactly what your identity is. Think about how you can establish brand consistency through your video, with a suitable tone and visuals.
Do you want to storytell your business through video? At Golden Arm Media, we can help you hone in your passion and drive into a compelling narrative.Request a Quote >>