According to a study powered by Google, in the millennial generation alone 70 percent of teenage YouTube subscribers say that they relate to YouTube stars better than celebrities.
This often is attributed to the interaction that YouTube stars have with their viewers. As a result of this is viewers feel they know the people appearing in the YouTube videos, in the same way some people feel kinship with TV stars (or more accurately characters).
So how do you use this in your online marketing?
Be you. Be personable. Be friendly.
This is how millennials and YouTube stars relate to you and marketing your business to consumers.
It’s a simple takeaway. The more you engage with your consumers on YouTube, the more they will trust you and feel comfortable with your product and want to use your services.
In fact 6 out of 10 YouTube subscribers reported that they would follow advice on what to buy from their favorite YouTube creator over their favorite TV or movie celebrity.
Building relationships with customers is one of the most important things you can do to sell your brand, and YouTube is the best platform to achieve this!
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