It’s one thing to make a video for your business. It is of course quite another to actually get the kind of exposure you want. Here is advice on how to collect as many views as you possibly can:
1. Ensure that it’s watchable.
You want it to be short, interesting, and probably humorous, notes Kevin Nalty on Web Video Zone. It helps to tell a story with a clear beginning, middle, and end, just like a Hollywood movie. Note that including a plot twist can be very engaging in a narrative.
2. Direct it toward your audience.
You want to think about meeting the needs of those with whom you want to do business, explains Rich Brooks of Social Media Examiner. That means delivering value to your current and prospective customers. Your video can be used to get across similar information to a blog article. It can be instructional on topics related to your industry, include interviews, or simply answer FAQ.
3. Think about timing.
You want to upload your videos at an ideal time of day, notes Michael Litt of the Huffington Post. You can obviously put something up onto YouTube, Facebook, and elsewhere at any time of the day or night. Use the Google Keyword Tool to figure out the best time of day for your keywords. You can also check times for high user activity on various platforms. For YouTube, Tuesday through Thursday are ideal, 2-4 p.m. CT, according to ReelSEO.
Do you want to tell your story through video? At Golden Arm Media, we amplify your online marketing and sales through compelling visual content that builds your brand and converts your ideal customers.View Portfolio >>