Video has become a great way to help your business rank on Google and other search engines. Here are two reasons why:
First, Google now prioritizes quality content over keyword optimization. You used to be able to pump your web page full of a specific keyword in order for Google to rank you. Now Google cares more about how well your content answers a user’s question. That means the more quality content you have on your website, the higher you’ll rank.
Secondly, Google will punish you if too many people leave your website after just a brief visit, also known as having a high bounce rate. People will come on and quickly leave, whether it’s too confusing or they’re not engaged enough with your content. Video is the number one way to make people stay. In fact, studies have shown that on average, users stay on a web page six times longer when there is a video (via Hubspot).
Google has a metric for this now, called dwell time, which measures how long someone stays on a page. Therefore, more video leads to longer time spent on your site, which leads to higher SEO ranking.
These are just two of the many ways video can help increase your business’s SEO rank. Click on some of the links [above] to learn more. Thanks for reading!
For more info, check out 10 Video SEO Tips That Can Truly Impact Your Rankings via Search Engine Watch and How Video Marketing Creates Immediate SEO Results over at Shareaholic.
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