8 Video Marketing Trends That You Need to Know in the New Year (3/3)

This third part closes out our 5-minute must-know overview of 2017 video trends. See tips #2-4 (page 2/3) #5. Here today, gone tomorrow Snapchat is expected to bring in $1 billion in advertising in 2017. The rise of this platform is, in part, the popularization of impermanent, burn-after-reading material. Think refining your skills at special-edition throwaway content isn’t worth your …

8 Video Marketing Trends That You Need to Know in the New Year (2/3)

Here is the continuation of our 5-minute video trend list. What other trends will become increasingly prominent in 2017? See tip #1 (page 1/3) #2. Facebook video Is diving into the Facebook video craze on your to-do list, by any chance? With the launch of Facebook Live (see below), the platform demands further attention. Also, consider these numbers from an …

8 Video Marketing Trends That You Need to Know in the New Year

Let’s take a quick look at continuing and emerging trends in video for 2017. We’ll give you an overview of developing industry expectations in about 5 minutes of reading. Social media is a vast, incredibly complex landscape, and its parameters change on a regular basis. As mobile devices and hosting infrastructure have improved, it’s become easier to distribute and view …

4 Good Ways to Make a Little More Money from Your Holiday Emails

Let’s look at why the email newsletter is important and how to produce more powerful holiday messages – including with the addition of storytelling video. There are three main continuing truths that make this form of address still deserve significant attention: You can send recipients wherever you want, such as to a product page or blog article, with a CTA …

How to Craft Video That Will Help You Tell a Story

Video is increasingly important to business. Marketers agree that storytelling through content is a great way to engage your audience. Video is a particularly effective way to deliver your narrative. Just look at a prominent rundown of the top five marketing trends for startups in 2017. At the very top of the list, created by AJ Agrawal for Forbes, is …

5 Ways Video is a Shrewd Route to Powerful Sales Results

Video improves your ability to sell wherever it appears – offering substantial conversion increases through diverse forms of delivery: Homepage: 20% Full page ad: 22% Landing page: 80% Email: 200-300% Real estate listing: 403%. (Source) What are a few methods that your business could take to start making money using video? Video chat – Nearly two in five customers (36%) …

4 Fantastic Local Partnerships That You Need to Know

Business isn’t just about competition. It’s also about finding and fostering strategic partnerships. That’s particularly true for small businesses within their local communities. By forming alliances with one another, they create a stronger position to promote the idea of buying local and recirculating money within the community. Here are four ways that businesses can work together for mutual benefit: Joint …

What are the Best, Unparalleled Video Narrative Tips?

How do you tell your business’s story through video? Here are four important, helpful narrative development tips: Tip #1 – Make your customer the storyteller. Storytelling can seem daunting until you realize that there are actually mini-narratives woven throughout your company. Have customers tell their success story with your product. Tip #2 – Get inspired. When you’re going to tell …

How to Make Videos That Will Help You Engage Customers

Hey, you! Paying attention? Hmmm, maybe I should be saying this in video… If we think of our brains as computers, it’s clear that they thrive on visual data. How are visuals the perfect input for our minds? You may know how critical it is for search engine optimization to focus on speed (fast/quick) and lack of complication (easy/simplified). Consider …

Top 3 Ways to Get Your Video Seen

It’s one thing to make a video for your business. It is of course quite another to actually get the kind of exposure you want. Here is advice on how to collect as many views as you possibly can: 1. Ensure that it’s watchable. You want it to be short, interesting, and probably humorous, notes Kevin Nalty on Web Video …