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Just How Powerful is Video for Online Marketing?

People are still reading online, but more and more, they are watching. A recent Cisco forecast projects that a mind-blowing 82% of consumer web traffic will be video views by 2020. If that holds true, by the end of the decade, there will be 1 million minutes of video content …

 

7 Videos to Capture at Your Next Live Event

People spend a lot of time and effort to market their event to boost attendance. After the event, many brands assume the marketing for the event is done, but here’s so much more you can be doing by creating video content. There are seven types of videos that you should …

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7 Things You Need to Know to Make Explainer Videos That Convert

Video now 74% of traffic Virtually every trend list for 2017 includes video marketing as one of the most critical strategies for businesses to embrace. The reason video is getting increasing focus among marketers is because it’s become the medium of choice for so many Internet users: Video now accounts …

 

How to Create Powerful Testimonial Videos

  A good testimony can be life-changing and can inspire people to do a variety of things. Using a testimonial video for your brand can increase engagement and promote a relationship with your audience. Here are a couple of tips to create the best possible testimonials that will resonate with your …

9 Best Practices to Market Your Video (Part 3 of 3)

<<< Best Practices #4-6 Best Practice #7 – Inform to be admired. Many people love to look at pictures and watch movies, so it’s unsurprising that 65% of online users are visual learners (Social Science Research Network). Because that’s the case, you can make the most of video marketing as …

A hand hovers over a play button. The video window is surrounded by a thumbs up, a target, a lightbulb, and messaging or comments.

9 Best Practices to Market Your Video (Part 2 of 3)

<<< Best Practices #1-3 Best Practice #4 – Focus on the first 10 seconds. Clearly you have to get people’s attention early in your video. According to a Visible Metrics study, an incredible 20% of viewers will be gone in just 10 seconds; in fact, that figure is from 2010 …

best video marketing practices

9 Best Practices to Market Your Video

A Cisco report projected that this year, video will account for 69% of web traffic. Perhaps more importantly, brands seem to have missed the memo – at least on Facebook, where videos are posted less frequently than all other content forms. The bottom line: With this form of content marketing …

9 Reasons to Stop Your Video-Hosting Nightmare Before It Starts

One of the first questions people have when they make videos is whether they should host the video themselves or embed it after uploading it to a third-party site (YouTube, Wistia, etc.). Here are 9 reasons you might not want to serve your marketing video yourself, from Shawn Hesketh of WordPress …

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Why is Video So Important to Creating Engagement?

“The real story of the last year in social marketing is the continued move to video as a core aspect of both networks and marketing campaigns.” – Kimberlee Morrison, Adweek Powerhouses of content marketing & imagery To trust the trends lists for 2017 and comments such as the above, it …