How to Create Powerful Testimonial Videos

  A good testimony can be life-changing and can inspire people to do a variety of things. Using a testimonial video for your brand can increase engagement and promote a relationship with your audience. Here are a couple of tips to create the best possible testimonials that will resonate with your …

9 Best Practices to Market Your Video (Part 3 of 3)

<<< Best Practices #4-6 Best Practice #7 – Inform to be admired. Many people love to look at pictures and watch movies, so it’s unsurprising that 65% of online users are visual learners (Social Science Research Network). Because that’s the case, you can make the most of video marketing as …

A hand hovers over a play button. The video window is surrounded by a thumbs up, a target, a lightbulb, and messaging or comments.

9 Best Practices to Market Your Video (Part 2 of 3)

<<< Best Practices #1-3 Best Practice #4 – Focus on the first 10 seconds. Clearly you have to get people’s attention early in your video. According to a Visible Metrics study, an incredible 20% of viewers will be gone in just 10 seconds; in fact, that figure is from 2010 …

best video marketing practices

9 Best Practices to Market Your Video

A Cisco report projected that this year, video will account for 69% of web traffic. Perhaps more importantly, brands seem to have missed the memo – at least on Facebook, where videos are posted less frequently than all other content forms. The bottom line: With this form of content marketing …

9 Reasons to Stop Your Video-Hosting Nightmare Before It Starts

One of the first questions people have when they make videos is whether they should host the video themselves or embed it after uploading it to a third-party site (YouTube, Wistia, etc.). Here are 9 reasons you might not want to serve your marketing video yourself, from Shawn Hesketh of WordPress …

person filming activity

Why is Video So Important to Creating Engagement?

“The real story of the last year in social marketing is the continued move to video as a core aspect of both networks and marketing campaigns.” – Kimberlee Morrison, Adweek Powerhouses of content marketing & imagery To trust the trends lists for 2017 and comments such as the above, it …

How to Make Sure People See Your YouTube Video

When you upload a video to YouTube, the whole idea is to have a lot of people see it – but getting attention can be challenging. What steps can you take to improve your reach? Here are 12 ideas: Use a broad set of keywords in your tags. Don’t just …

What Exactly is the Story of Your Brand? (Part 2 of 2)

<<< Question 1 #2 – What has happened over time? People want to know what’s happened at your business. It helps describe how established you are and how you’ve changed. It can be especially impressive to describe how you’ve grown. Some companies even create fantasies in their marketing videos, faux-histories …

What Exactly is the Story of Your Brand?

When you determine how to tell your brand’s story, you can create compelling content that engages your viewers and turns them into customers. Here are 5 questions to guide you in storytelling. Literary scholar Jonathan Gottschall has argued that fiction is more influential in altering people’s perspective than point-by-point expository …