3 Proven Headlines to Increase Engagement

A few months ago at Golden Arm Media, we started implementing a new strategy for writing headlines. I learned this strategy from Jon Morrow, founder of smartblogger.com and a phenomenal copywriter. What he taught us has led to far greater click-through rates on our content. Morrow spoke at one of …

A screenshot provided by Golden Arm Media's Live Event Videography

How to Benefit From Live Events with Video

There are several reasons why live events are popular. They gather your audience into one room, which ultimately lead to purchase or interest in your service, and gather them all online. Brands are able to get one-on-one interactions in person and online through their preferred channels by combining the events …

Video Testimonials – The Ultimate Digital Referral

Whether you’re looking for the right photographer, attorney, or even the best local sandwich shop, the internet has become a powerful tool for informing those decisions. However, beyond all the internet’s written reviews and star ratings, our ultimate validation often comes from word of mouth.