3 Reasons We’re Excited About Virtual Reality

2016 will see the release of the Oculus Rift, HTC Vive, Playstation VR and many other virtual realty headsets. Here’s 3 reasons we’re super excited about this new form of storytelling and technology. Mentioned in video: New York Times VR Division (great films) -http://www.nytimes.com/newsgraphics/2015/nytvr/ Google Cardboard – https://www.google.com/get/cardboard/


Delivering a Great On-Camera Performance

Do you ever feel nervous, stressed out, or SUPER SERIOUS when you’re on video? Here’s five helpful tips for delivering a great on-camera performance and connecting better with your audience, including:

1. Smile!
2. Speak with Passion
3. Stay Grounded
4. Visualize Your Success
5. Shake it Out!


Crafting an Effective Message for Your Video

When producing a video for your business, it’s easy to overwhelm your audience with too many messages or leave them with a lackluster call to action. Alex provides some advice on honing in on your message and providing a clear “next step” for your customer to follow.


Optimizing Your Videos for Facebook

Facebook is quickly becoming a dominant player in the video space, just recently passed YouTube in terms of daily video views. You can simply just upload the video and get it out there and hope that it works but there’s a few simple steps you can take to increase engagement and views on your videos. The first it to include …

10 Lessons from a Golden Arm Intern

I joined the GAMily as a content creation intern focused on social media and the Golden Arm blog. Now that the semester is drawing to a close, it seemed appropriate to reflect on the experience and what I’ve learned during my time here. Since everyone loves a good list-style blog these days (or do I just like writing them?), here …

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Social Media Marketing: Table of Contents

While reading Gary Vaynerchuk’s book on social media marketing, “Jab, Jab, Jab, Right Hook,” I outlined guides to major social networks that can be useful for businesses. Below you can find links to each post in the series! Content Strategy Overview – An introduction to “Jab, Jab, Jab, Right Hook” and Vaynerchuk’s view of social media marketing. Creating Social Content – A general guide to …

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Social Media Marketing: 6 Steps to Establish Your Business on LinkedIn

I’ve made it to the end of Gary’s Vaynerchuk’s social media guide, “Jab, Jab, Jab, Right Hook,” and outlined social platforms as I went. Before bringing this series to a close, however, I’ve like to highlight one last site that Vaynerchuk only briefly touches on. LinkedIn is a business-oriented networking service that many professionals use to form connections and showcase their experience …


Thankful Thursday – Inbound Marketing

Welcome to the first installment of #ThankfulThursday! I decided that one day of Thanksgiving per year (or two, for some Canadian-Americans!) is not enough. I am holding myself accountable to recognize one person publicly each week with my gratitude. So let’s begin! The following would be a video transcript, if I used a teleprompter or (gasp) memorized a script: For today’s thankful …