ATX Startups

Austin Startups Changing the Game for Video & Marketing (Part II)

In recent years, Austin, Texas has grown into a diverse hub for technology and business, fueling a dramatic increase in new startups from the Austin area. Many of these small businesses are quickly gaining traction for the innovative services they provide, some fundraising millions of dollars in just a few short years. From real-time social analytics to education straight from your smartphone, the people behind these companies are smart, and the services they provide are even smarter. Take a look at part two (you can view part one here) of our series on Austin startups that are changing the game for video and marketing in 2015.

Pristine is noteworthy because of their advances in hands-free collaborative technology toward what many call “the wearable worker”. Their premiere product is called EyeSight, software that improves the functionality of smartglasses so that the user can instantly use video and audio collaboration with their team. The software also enables remote support in industrial and manufacturing environments as well as in field service management and healthcare.

A PaaS (platform as a service) startup, OneSpot aims to “make content work harder” by targeting the right people at the right time for your brand. They do this using content sequencing, a process in which OneSpot determines a consumer’s relationship to a brand and consequently directs the appropriate type of content to said consumer. Their service makes sure your brand is engaging with the right audience in the right order and in a variety of given contexts that meet the consumer’s specific needs.

As the name suggests, TrendKite analyzes trends in a brand’s PR efforts. The platform provides quick insight into a brand’s effectiveness with an in-depth media report that is surprisingly easy to navigate. In addition to assessing your brand’s performance, TrendKite can also perform qualitative analyses on your brand’s competitors.

Written is similar to other services in that it helps identify a brand’s target audience, but it differs in the type of content that it delivers. The service matches brands specifically with content from bloggers, with whom they form exclusive licenses to the rights of some of the blogger’s content. By doing this, a brand can take a blogger’s various posts off of the original site and place it on their own website, redirecting the traffic from that blog to your brand.

Stay tuned for part three of this series, coming soon! Interested in more topics in video and marketing? >>

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