Earned media is one of the most trusted forms of advertising. In fact, 92% of consumers trust earned media (such as testimonials), according to Nielsen. This is why all businesses benefit from their satisfied consumers by gathering honest testimonials. Testimonials can come in many different forms, such as a video reviews or a written reviews on your website, Facebook, and …
Virtual Reality Amplifies Social Cause
Non-profit organizations are always seeking more persuasive medium to deliver their cause. With the advantage of visual and audio effect, videos have become a widely-used medium for storytelling. However, making target audience understand the story is not enough. To effectively change their perceptions and behaviors, it would be more resonating to have viewers really live in the story and/or situation. …
From Ordinary to Extraordinary: Austinite Who Got famous and gets business from YouTube
Does being a successful vlogger sound like a farfetched dream to grow your business? Well… one of our fellow Austinites did it! Meet Matt Risinger. His company, Risinger Homes builds custom homes here in Austin. Inspired by David Meerman Scoot’s speech and his book, “The New Rules of Marketing and PR”, Matt started his blog and YouTube channel in 2008 …
Leveraging Video to Supercharge Your Sales Process
Video is an effective marketing tool, yet it can also be strategically used to supercharge your sales process. Here’s some tips on integrating video into your sales cycle to increase conversions and long-term customer loyalty.
How to Start Video Blogging for your Business
Few days ago, we shared an inspirational story about how a schoolteacher becomes a millionaire vlogger by creating her own YouTube channel. As a business owner, you cannot over-emphasize the importance to stay up-to-date with the ever changing trends that the business world throws at you. You probably have thought about building your own video channel to promote your own …
Top 7 Blogs to Level Up Your Video Marketing Game
According to the forecast from Cisco Visual Networking Index™, videos will account for 69% of all consumer Internet traffic by 2017! Online video is quickly becoming the main channel for people to satisfy their information and entertainment needs. No matter if you are an individual who desires to share something cool on Facebook, a local business focused on acquiring new …
The Beauty Vloggers Take Over the Internet
You probably have heard the idea of “bloggers” who build their own online communities through featured blogs. Well…you are outdated. The latest online opinion leaders are now the “Vloggers”! Instead of using written blogs as a medium to showcase their ideas, vloggers use platforms such as YouTube to talk about interesting topics, share their opinions or just record their daily …
3 Blogs For Small Business To Learn About Video Marketing
It’s not a secret that video is becoming a bigger and bigger parts of companies’ inbound marketing strategies. As a customer myself, whenever I browse a website, I expect to see videos which tell me more about the products or services. Without the demonstration of video, customers are less likely to make the purchase decision. However, the cost of video production …
