Virtual reality has become a household name in today’s age of technology. Over the past year alone VR has continued to gain prominence with the releases of “Google Cardboard” and “Gear VR”. This year is expected to be just as big if not bigger for the virtual reality community with the releases of “Oculus“, the HTC Vive headset, and the …

The saying “ if you love what you do, you’ll never work a day in your life” can be true in any profession. Being passionate and creative in a field of work is key for success. Many people step out and take a leap of faith and decide to use their creativity and talents of their trade to start their …

Recently, we ran across an interesting experiment conducted by Google probing the most effective lengths for YouTube commercials. Previous research has shown that on television, the 15-second ads are roughly 75% as effective as 30-second version. Plus, the cost of a 15-second version is half of the 30-second, so it’s no wonder that the 15-seconds ads take over the television. …

Today, most families still keep the tradition to sit in living rooms and watch television together after dinner. The biggest difference is that people watch their personalized content on their second-screen at the same time. Additionally, with three hundred hours of video uploaded to YouTube every minute, viewers can easily choose from a limitless library of on-demand content. This phenomenon …

Facebook is the most widely used social network site in the world, with over 1 billion users active. In a study by socialbakers.com, sharing videos reach the most people on Facebook. With this in mind, shared videos reach more people on this social platform and in turn, amplify the brand even more.   How it works: The most striking feature …

If you are in the business of content marketing or are active on social media, you must be familiar with Buzzfeed and its shareable videos. Jonathan Perelman, BuzzFeed’s GM of video & VP of Agency Strategy has unveiled the secret behind their successful video content.   The key rule they follow is to make shareable content — not creating it …

In October 2015, Facebook rolled out  video ads. One of its main features is auto-play. Users don’t need to click or tap play; videos come to life in the news feed and start playing without sound. This feature helps the advertiser to reach potential customers by attracting visual attention without annoying the Facebook users with sound unless they choose to …

Have you ever been itching to try virtual reality but intimidated by the high price of VR devices? Believe it or not, with your smartphone, a couple of plastic lenses, and some well-cut cardboard come together to form a virtual reality headset. Cardboard is Google’s do-it-yourself device that is designed to provide an immersive experience to everyone. By assembling cardboards and …