Video Summary

Dr. Michael McClung is an Austin chiropractor with 30 years of experience and also owner of Austin Neuropathy and Chronic Pain Center. Dr. Mike has helped hundreds of people find pain relief, including my father Don, who was recently a patient.

While in the planning stages of this video, we broke down Dr. Mike’s unique services and narrowed in on his core neuropathy demographic. Dr. Mike told us the emotional story of his mother, Joyce, who suffered from severe nerve pain for many years, leading him on a search for a cure and the discovery of an answer for neuropathic pain. We use this powerful story in the video to show why Dr. Mike has such a vested interest in helping those with neuropathy.

Filming took place at his office in the Galleria Oaks Shopping Center here in Austin. In addition to Dr. Mike, we filmed two great testimonials with Patt and Bobby, current patients who have seen tremendous life-changing benefits through his neuropathy care, especially his Cold Laser technology and nerve stimulators. On Sunday we interview Dr. Clement Yeh, a pain specialist who refers many patients to Dr. Mike and even came to him for his own shoulder injury.

We captured plenty of b-roll footage of Dr. Mike both treating Patt and Bobby and more informal conversations between them, plus video of them interacting with his assistant, Judith, and receptionist, Kiera.

Through this homepage video we plan to increase the conversion rate of potential patients to NeuropathyAustin.com and raise the website’s SEO ranking based on important keywords including “neuropathy” and “chronic pain.” We believe we captured the essence of Dr. Mike’s friendly, experienced nature and the healing power of his treatment.

In addition to this video, we designed a new logo for Austin Neuropathy & Chronic Pain Center: