Non-profit organizations are always seeking more persuasive medium to deliver their cause. With the advantage of visual and audio effect, videos have become a widely-used medium for storytelling. However, making target audience understand the story is not enough. To effectively change their perceptions and behaviors, it would be more resonating to have viewers really live in the story and/or situation. …
Using Video Content to Tell High-Emotion Stories: Non-profit Marketing
The combination of images, dialogue, and music makes video a powerful medium to capture our imaginations and touch our emotions. It’s not surprising then, that non-profits can effectively leverage video to communicate with their supporters and the public for a long time. We’ve highlighted 3 different ways that non-profit organizations are using video to advance their missions. Documentary …