What Exactly is the Story of Your Brand? (Part 2 of 2)

<<< Question 1 #2 – What has happened over time? People want to know what’s happened at your business. It helps describe how established you are and how you’ve changed. It can be especially impressive to describe how you’ve grown. Some companies even create fantasies in their marketing videos, faux-histories of their brand. #3 – What people have guided your …

What Exactly is the Story of Your Brand?

When you determine how to tell your brand’s story, you can create compelling content that engages your viewers and turns them into customers. Here are 5 questions to guide you in storytelling. Literary scholar Jonathan Gottschall has argued that fiction is more influential in altering people’s perspective than point-by-point expository writing is. Indeed, psychological studies suggests the extent to which …

3 Missteps to Avoid When You Share Visual Media

In the era of the digital social network, it’s become increasingly clear how visually oriented we are. Just consider these recent statistics highlighted by Larry Kim in Inc.: Social posts with visuals get 650% better engagement than ones without them. Product videos make viewers 85% likelier to purchase. When videos are included in blog posts, 3 times as many referral …

8 Video Marketing Trends That You Need to Know in the New Year (3/3)

This third part closes out our 5-minute must-know overview of 2017 video trends. See tips #2-4 (page 2/3) #5. Here today, gone tomorrow Snapchat is expected to bring in $1 billion in advertising in 2017. The rise of this platform is, in part, the popularization of impermanent, burn-after-reading material. Think refining your skills at special-edition throwaway content isn’t worth your …

8 Video Marketing Trends That You Need to Know in the New Year (2/3)

Here is the continuation of our 5-minute video trend list. What other trends will become increasingly prominent in 2017? See tip #1 (page 1/3) #2. Facebook video Is diving into the Facebook video craze on your to-do list, by any chance? With the launch of Facebook Live (see below), the platform demands further attention. Also, consider these numbers from an …

8 Video Marketing Trends That You Need to Know in the New Year

Let’s take a quick look at continuing and emerging trends in video for 2017. We’ll give you an overview of developing industry expectations in about 5 minutes of reading. Social media is a vast, incredibly complex landscape, and its parameters change on a regular basis. As mobile devices and hosting infrastructure have improved, it’s become easier to distribute and view …

4 Good Ways to Make a Little More Money from Your Holiday Emails

Let’s look at why the email newsletter is important and how to produce more powerful holiday messages – including with the addition of storytelling video. There are three main continuing truths that make this form of address still deserve significant attention: You can send recipients wherever you want, such as to a product page or blog article, with a CTA …

How to Craft Video That Will Help You Tell a Story

Video is increasingly important to business. Marketers agree that storytelling through content is a great way to engage your audience. Video is a particularly effective way to deliver your narrative. Just look at a prominent rundown of the top five marketing trends for startups in 2017. At the very top of the list, created by AJ Agrawal for Forbes, is …

5 Ways Video is a Shrewd Route to Powerful Sales Results

Video improves your ability to sell wherever it appears – offering substantial conversion increases through diverse forms of delivery: Homepage: 20% Full page ad: 22% Landing page: 80% Email: 200-300% Real estate listing: 403%. (Source) What are a few methods that your business could take to start making money using video? Video chat – Nearly two in five customers (36%) …

4 Fantastic Local Partnerships That You Need to Know

Business isn’t just about competition. It’s also about finding and fostering strategic partnerships. That’s particularly true for small businesses within their local communities. By forming alliances with one another, they create a stronger position to promote the idea of buying local and recirculating money within the community. Here are four ways that businesses can work together for mutual benefit: Joint …